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Tag Archives: audience
Give Your Social Media Marketing a Push
The first step to getting the momentum you need for your social media marketing to work is obviously a plan. Gather your market information (enter your brand and marketing strategies), create and compile powerful content, and determine roles. These are … Continue reading
Marketing Strategy Lessons From an Unlikely Source
You use this every day, probably twice a day. If you’re a rule-follower and very meticulous, you might even use this three times a day. Have you guessed what it is yet? It is a toothbrush – and you can … Continue reading
Your Brand Story Establishes Loyalty
Everyone has a story to tell. The seemingly most uninteresting person in the room has a story somewhere in their past that will compel the average person. Like people, all businesses have a story to tell. When offering these “brand” … Continue reading
Posted in Brand
Tagged audience, brand, brand story, company brand, marketing trends, Susan J. Campbell Copywriting Solutions, target audience
2 Comments
The Key to Internet Marketing – Diversification
Jumping into Internet marketing is best accomplished taking a planned approach. A poorly executed attempt can actually create a negative impact, and it can happen easily if you’re tackling a multi-channel strategy. Websites need careful tweaking, as do the articles, … Continue reading
Pinterest: The New News Feed?
Experts are reporting that Pinterest has been gaining ground for more than just where to find your next Crockpot meal. Though Facebook and Twitter still own the game as far as sharing news goes, it looks like Pinterest isn’t too … Continue reading
How Netflix Rescued its Brand
The year 2011 started off on the wrong foot for Netflix. Their stock lost half its value in just three months and Netflix CEO Reed Hastings was even named the worst CEO of the year by the New York Times. … Continue reading
Posted in Brand
Tagged audience, brand strategy, Netflix, SJC, Susan J. Campbell Copywriting Solutions, target market
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Marketing Lessons From Duck Dynasty
We are all very much aware of the Duck Dynasty and Phil Robertson deal. However, have you thought about what kind of marketing lessons we can glean from this story? The cliché saying, “there’s always two sides to the story” … Continue reading
LinkedIn Looks to Boost Content Marketing
Wanting to do more content marketing on LinkedIn? Now you can as the site is opening up to more granular updates on company pages. LinkedIn has more than 3 million company pages at the moment, but experimented in a pilot program … Continue reading
Posted in Content Marketing
Tagged audience, content marketing, creating content, creative content, SJC, target audience
2 Comments
Four Fun and Different Ways to Stimulate Engagement on Facebook
You may know that engagement with your customers is important, however, maybe you don’t understand different ways to get that engagement up and running – or maybe you just need fresh, new ideas on how to keep it going. Here … Continue reading