You’ve finally gotten on board with social media as a vehicle to bring you the much-needed attention you deserve. Now it is time to see if you are maximizing your efforts by examining the best time to post for your audience.
The goal in adopting social media marketing strategies is to maximize your brand image via the increasingly popular social media channels. Therefore, it’s important to know when to publish. When your message goes out, you want it to be quality content delivered at a time when the most eyes will see it. This means that you need to know the social media habits of your target audience.
Does your target audience work from 9a.m. to 5p.m.? The chances that they will invest any time in your message during these hours are slim. You’re better off waiting until after work hours to send your content out.
Much of what you know about your audience is guesswork, which means you will need to test your hypothesis to determine how close you are to the truth. Try publishing at different times of the day and see what sticks and what doesn’t. Some marketers will focus specific content on different days of the week as well, just to see if there is something about the content that clicks with certain audiences at different times.
After you’ve done enough testing, you should start to see trends, which means your data is trying to tell you something. Listen carefully to it. In other words, analyze your data and apply what you learn to your marketing efforts.
There seems to be a great deal of rules attached to social media marketing. If you don’t think you’re up to the task, let the professionals at Susan J. Campbell Copywriting Solutions handle your social media content. With excellent writing skills and a vast knowledge of what’s appropriate in social media marketing, you’ll be connected to a winning team.