You’ve worked hard to create a quality product or service and you’re doing everything you can to let others know about what you’ve got to offer. You’ve probably established a budget for advertising, but what about social media strategies?

According to a Pew Research Center poll this summer, 72 percent of online adults are using social media networking sites. Teenagers are still more engaged in social media, but adults are catching up to them. With millions and millions of people engaged in these channels (Facebook, Twitter, LinkedIn, Pinterest, etc.), it’s high time to get your brand engaged.

It’s not as simple as signing up and sending out friend requests. A little planning goes a long way in getting value out of social media. Customer engagement is the goal, so you need to establish where your audience is. Many users will cruise social media sites professionally and also personally/socially.

Closed loop marketing is a good technique to use to track users. Marketing software used by marketing consultants can weed out avenues that provide lots of leads but no customers. Knowing where the customers are spending most of their time with social media is a valuable piece of information.

Once you’ve tracked down your audience and are linked to them, offer excellent content. Clogging your news feed with impersonal information that offers no chance for the audience to participate is not a good way to engage with your customers. Great customer engagement tactics include offering tips about using your products; blogs that you’ve written or find; offering case studies that pertain to your industry and announcing webinars.

If you’re stuck and don’t know exactly how to actively engage your customers in a great way, contact Susan J. Campbell Copywriting Solutions where engaging the audience is our expertise.