Social media marketing is growing, more platforms are popping up, and Millennials are truly integrated on all platforms, which regardless of your target market now, they will eventually fit in that market.

On the other hand, there are more platforms popping up and social media marketing is growing faster than ever. Before now, it was easy to post something to Facebook or Twitter and watch the message spread. Now, it takes a strategy and correct implementation to get your message to shine brighter than the rest.

So where should your focus be in 2014; what should direct your strategy? Here are three key focus areas for the next year.

1. Twitter Twitter has really stepped up their game recently. While they might be small in terms of development and financials, they are moving in the correct direction to really take off. They have placed a significance on visual content and have launched several new types of advertising. As a small business, Facebook is a great tool, but don’t forget about Twitter. It is quickly becoming a necessity.
2. Visual Content As mentioned above, visual content is on the rise. Photos and videos are extremely important to the success of your social media marketing. If you aren’t making visual content a priority in your strategy, you definitely need to.
3. Blogging Blogging is more important then ever. While it might not seem like it all the time, each social media platform is a blog in a unique form. Make sure to incorporate blogs, in the traditional sense, as well. Providing quality content to your audience is what will help build a strong following.

If you aren’t sure how to create a strategy that will help you achieve your business goals, give Susan J. Campbell a call today. We are ready to create a strategy, build your platforms and following, and begin providing valuable content to your audience.