There is so much hype about social media, it is disturbing to know that some still don’t use it to its full capability. Social media sites such as Facebook and Twitter can be excellent tools for your company when used properly but if used the wrong way, it can be a ticket to disaster.

According to this article published on the PR Daily, you should behave on social media sites as you would at any social event. Here are some simple, yet very common, mistakes to avoid when advertising your company on Facebook or any other social media site. By following these simple rules, you can leverage social media for what it is, and avoid alienating your current and prospective customers.

1. Use Good Judgment With Photos – Even though a picture of a mistreated animal, starving baby or a person with a disfigurement might grab the attention of some, these can be disturbing pictures to others. Use discretion at all times.
2. Avoid Hard Sales – Not everyone can afford expensive make-up, multi-million dollar homes or other things along this line. Make sure you are advertising something that everyone can enjoy.
3. Make Sure Your Statements Are True – Don’t post something you think people “want” to hear, only post things that you “know” are true. People will run to Snopes to verify something if they aren’t sure, so don’t get caught up in a lie to sell your product.
4. Avoid Obscenity’s of All Kinds – Whether you are using foul language or talking bad about another company’s product, it will all get noticed. Selling your company or product by vulgarly belittling another is not the best approach.
5. Always Share Links – If you are trying to sell a new product or service you should always include a link to it through your company. People not only want to hear about a product, they want to see it for themselves.
6. Don’t Give Bad Advice – If you aren’t sure, don’t post it. This is the best rule to follow to avoid angry customers/readers.

All-in-all, social media is a powerful tool. Knowing how to use it is the key difference between success and failure.

If you’re ready to put together your social media strategy, or you simply need help with your content marketing. Contact Susan J. Campbell Copywriting Solutions and we’ll help you get started.