More and more companies are searching for ways to work content marketing into their daily routine. It seems that content marketing has taken the world by storm and now everyone wants to jump on the bandwagon.
Have you decided yet how to handle your content marketing? Does your staff know the “ins and outs” of content marketing? Are you prepared to hire an outside agency to handle your content marketing?
These are all questions you must ask yourself before you sign on the dotted line. There are a few tips that we found to help you find the perfect fit that may make your decision a little easier.
Make Sure The Fit is Good
The best content marketing agency may not always be the best fit for your company. What one content marketing agency may think fits your company well, may be completely opposite of what you had in mind. Make sure that when choosing your agency, the fit is a good one.
Check Out The Agency’s Work
Before making any decisions, ask to see a portfolio of their work. Sounds pretty basic, right? Unfortunately this is not always done and people are led astray. Make sure that their work is authentic, they have a point of view in everything they write, they are using their expertise to write their articles, the pieces are well written, the product is marketed and that everything is unique.
Look at Their Case Studies
When searching through an agency’s portfolio, it is not enough to just look at one article for various companies. Individual articles can look great on paper, you need to see case studies to see how well their content marketing paid off.
Ask What Their Content Strategy is And Then Ask to See It
The success of content strategy techniques depends on the approach. Talk with the agency and see what their strategies are when it comes to content marketing and make sure they are on the same page as your ideas.
Decide on Your Personal Style
If you want humor and wit or serious and to the point, make sure these things are conveyed during your search. If one agency has a particular style that their writers follow and it doesn’t fit with what you are looking for, chances are it won’t be a good business partnership. A good agency will have writers who can handle both scenarios.
Consider The Depth of Your Company
Depending on what your company is marketing should be the deciding factor in whether or not the writers from a particular agency will be able to help you. If you need to give specific strategies and direction, ensure that their writers can do this. If you need to lighten things up a bit and offer a more relaxed mood, this should be available as well.
At Susan J. Campbell Copywriting, these things can all be done for you. Our groups of writers cover a wide array of topics in various styles. If you are ready to get started with your content marketing, give us a call today.