Newsflash: people genuinely are interested in the background of your company. Consumers truly want to know your roots. Where did you begin? How did you make it? Who helped you along the way? We are interested in knowing the story. It helps us, as buyers invest you your product, your tag line, your brand and your investment. Your passion matters as we as consumers slide our debit cards and bring your hard work home with us. Have you documented the story behind your success yet?