Every good business has to have a game plan. When it comes to content marketing, having a strategy can really bring in new business – starting with blogging.

Most companies have seen the success others have had with blogs, so they add it into their list of must haves. The problem is just that, they throw something together and don’t get creative with it nor do they nurture it the way it should be.

In order to leave a lasting impression, businesses need to write strong blogs, with solid content and regular postings. They should be engaging and entertaining. It’s important to interact with your customers and if a blog is the only way to do this, you need to make it count.

A successful content marketing strategy includes a multitude of mediums when blogging. For example, your video postings should be executed well. They need to be more than just an employee speaking to customers in some corner office with a gray wall behind them. Take the extra steps with good lighting, a well-written script, and some editing.

Consider adding galleries that offer case studies and photographs that give customers a glimpse into your business and the story behind it. If possible, add a fresh perspective on editorial pieces that are unique and not coming from the same place others have touched on.

Blogging can get a bit overwhelming. That’s why it is so important to have a content marketing strategy. This article talks about some things you need to consider when planning your strategy:

• How many blogs are you willing to post in a month? If it’s more than you can do alone, decide which staff could contribute. Establishing this first will set the tone.
• Don’t be afraid to look at what others in your industry are blogging about. Take the topic and put your own spin on it.
• Schedule time for your blogs. If you don’t set up an allotted time to blog, you won’t do it. There needs to be a commit to blogging like any other aspect of your business.
• Connect your blogs to your social media feeds and watch the readership take off. 

Susan J. Campbell Copywriting Solutions can help with your content marketing strategy.  Give us a call and we can help you get started.