When it comes to your marketing strategy, the back seat is not the best option. In today’s world of social media, you need to take action. If no one is talking about you, you don’t exist. Even in negative conversations, a great marketing strategy will allow you to take the bull by the horns and work through any misconceptions others may have about you or your brand.

By getting involved in social media you can take advantage of the endless opportunities to capitalize on having a presence and developing a positive reputation. Here are 10 ways you can improve your social media marketing strategy.

You need to begin with a clear goal and a plan of action to achieve it. Your goal should be about what you hope to gain from participating in social media. If you are trying to generate more sales leads or improve customer service, focus on that. Once you are sure about what your goal is your marketing strategy should follow suit and drive the sort of content that gets published as well as the activities you offer on your social platforms.

The next step is to do your homework by putting together an amazing team to provide quality content that hits home with your targeted audience. You need to establish who you are writing for, who is doing the writing and how it will be maintained. But your message can’t end there. Maintaining your online presence depends on you interacting with customers. Make sure you are providing the content they are looking for.

It can be difficult at times to manage your time so a big portion of your marketing strategy should be about making time. Keep an “80/20” mentality. When you are online, spend only 20 percent of that time promoting yourself and your brand. Spend a majority of your time establishing a rapport with readers. This can be easily done by creating a system that ensures you are devoting certain hours during the week to online interactions.

If done well, the marketing strategy should also include the integration of both offline and online efforts. There should be a seamless effort between the two in order to maximize any and all cross promotional efforts. You need to keep in mind that even the best marketing strategy can lose focus.

Remember to focus on the quality of your content and not necessarily the quantity. No one will remember if you posted 10 blogs this week but they will remember two incredible features that helped answer their questions or shed some light on a subject they find interesting. Let your audience guide the conversations. This will enable them to form an attachment to you and your business.

Having a productive marketing strategy is great if you have the resources and the ability to join the online conversation. We can help you evaluate your resources and provide the appropriate marketing strategy you need to write quality content that engages your customers.