When it comes to rankings, Google is King. And in order to make it in the Royal Court, good content is a must.
The problem is figuring out how to get on top when it comes to search results. A recent report highlighted in Social Media Today reveals some data that might help us get there in terms of brand marketing.
The report, which is based on 10,000 of Google’s top search keywords, found that websites getting tweets, shares, likes and “+1”s on Google do well. It’s the social impact portion of brand marketing that is making strides. Garnering Google+ links looks to create a high ranking as well.
Another interesting topic was that of how speedy website performance translates to high search rankings. The findings show that not having an intelligent on-page coding alone could lower your rankings. The apparent standards of using the basic H1 and H2 tags or a simple description, don’t really improve anything.
But at the end of the day, it’s all about the content. Are you delivering solid quality content? Is it unique? Is it the best? Content has got to be the driving force behind your brand marketing goals. Rankings depend on it.
Consider the basic approach to increasing your ranking with a few basic principles:
• Have a clear and precise message through your URL
• More text
• Creative internal link structure
• More integrated audio and visual files
And don’t forget about your keywords. These will still make an impact with Google. You should place the keywords within the title as close to the beginning of your text as possible. As far as using those same keywords throughout your text, they should be done naturally. Forcing a keyword will take away from the quality of the content.
Another thing to consider with any brand marketing strategy would be that Google looks at brand websites and other domains very differently, according to the report.
If you are struggling to find your way to the top of Google rankings let us help. Our team of experts at Susan J Campbell Copywriting Solutions can create a brand marketing strategy that will deliver the quality content search engines enjoy. Contact us today!
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