A mobile website is more traditionally called a “responsive website.” In case you are unsure what this means, basically it means the website design adjusts to fit on a desktop, smartphone, or tablet. If you’ve ever pulled up a website on your phone and had to zoom in to even read the font, you were looking at a non-responsive website. A good responsive, or mobile website, looks good no matter what.
There are three things to take into consideration before diving into a mobile website. Creating a responsive website might not be for you if you have no competitors, you don’t depend on your website to stay in business, or you’ve determined a responsive design is not for you and you have another mobile option, such as an app. If none of these three exceptions apply to you, it would be wise to read on.
It matters. Really, it does. It matters because it really is better. Forbes gives an example from an anonymous website and shows that 62 percent of users access the website from a desktop and roughly 38 percent from a mobile device. It also shows that from 2011 to 2013, the number of mobile users more than doubled in a year. These numbers were all figured using a non-responsive website. Can you imagine the numbers they would receive if they had a responsive and mobile-friendly website?
Nielsen tells us that 60 percent of all United States mobile phone owners are using a smartphone. Making your website responsive is definitely a wise marketing decision and will increase your audience.
Redoing a website might sound like a huge undertaking, but it doesn’t have to be. Chances are if you haven’t redone your website in a while, it would be easiest to do a complete redesign and factor in the need for a responsive website during this process. If it has been recent, the likelihood of the design being easy to manipulate into a responsive one is high.
Contact SJC today and we would be happy to work with you on your website, making it more mobile-friendly.
Pingback: The Mobile User Experience: Are You Giving This to Your Customers? | sjc copywriting solutions