Jumping into Internet marketing is best accomplished taking a planned approach. A poorly executed attempt can actually create a negative impact, and it can happen easily if you’re tackling a multi-channel strategy.

Websites need careful tweaking, as do the articles, blogs and other writing associated with attracting more traffic to your brand. With a hand in social media and all the advertising and blog writing, the situation can get out of hand quickly. What steps do organizations take to diversify their Internet marketing and keep everything organized?

Diversification through the Internet includes pictures, text, video, testimonials and paid ads. The goal is to generate more page views, likes and eventually, business. Tracking each and every thing you do on the Internet will help you better manage what’s working and what’s just plain annoying to your target audience.

Nobody wants their feed clogged, whether it’s on Facebook, Twitter, Vine or Instagram. While doing more of a good thing, offering mindless content that doesn’t further the conversation will count against your efforts. Spacing out your posts on social media is an important measure to take. Include in that plan a strategy that uses video, text and photos evenly.

Don’t be afraid to offer your audience a deal in the form of a coupon or sales event notice, but beware of doing that daily. Instead, offer a bit of information, whether it’s an article or a link to an article, that’s relevant to your industry and offers a chance for your audience to get involved in a conversation.

Build your plan and write out a schedule for what will be posted and when. Internet marketing can be a bit of a chore, so if you’re not exactly sure how to tackle it, contact the professionals at Susan J. Campbell Copywriting Solutions, we will develop the right plan for your business.