Video Marketing: An Effective Way to Engage Consumers

6410079_mIf you are online or on your phone, there’s no denying that videos are everywhere. It’s no mystery why: they can convey a message in less than 60 seconds and can be created and shared is just as much time. And those are not they only reasons why your company should make video marketing a part of your strategy.

Consider these facts about video marketing and why it’s an important way to effectively reach your target audience.

1. Better Communication:
It’s no secret that many people would much rather watch something than read. Videos have the ability to relay more information that is easy to understand. The words on paper can only say so much, but when combined with the visual effects and images a video provides, your consumer gets more of the message, in a shorter amount of time.

2. More User Friendly:
Trends in online search engines are showing that your consumers are more likely to click on video links than any other content. Consequently, even if you have informative content on the web, if it is not in a video format, your consumers are skipping over it.

3. More Bang For Your Buck:
In a study on online marketing affects, 90 percent of those surveyed reported that videos are more influential in their decision to purchase a product and 64 percent said they are more likely to buy a product after watching a video about it. What is even more impressive when it comes to the lasting impression of video marketing is that 80 percent of consumers reported remembering a video they viewed over a month prior.

Though we’ve shared three ways that video marketing is a vital part of advertising, there are many more reasons why consumers are responding more to them. Messages are more likely to effectively portray your message, as well as offer an emotional or entertaining way for consumers to relate to your product. Because of that connection, consumers are more likely to engage with you, either by sharing the videos on social media or sharing their opinions through comments.

For ways to include a video marketing campaign in your brand’s strategy, contact the professionals at Susan J. Campbell Copywriting Solutions to find out ways we can help you create unique and effective content to reach your target audience.

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