Marketing Strategies Should Include Social Media for Older Consumers

Do your marketing strategies take into account the Baby Boomers’ use of socialBaby Boomers 1 media? If you think this generation of aging Americans are a group who refuse to accept technology, you’re missing out on a key demographic. Including them in your social media marketing strategies is important because they are consumers with a large reach.

People age 55 and older are using Twitter. In fact, more than 30 percent of Twitter users are in this demographic. Over the last couple of years Baby Boomers have taken to Twitter at an astonishing rate – about 80 percent more have joined. These are some important people – vice presidents, CEOs and executives that you should consider in your marketing strategies. These people have connected to social media because they know it’s a powerful marketing tool to have in their arsenal.

What about Gen Xers? These are people born in the late 1960s through the early 1980s who share a similar personality trait that includes a need for peer input. They get this input through social media. Social media channels also offer many opportunities to share pictures and videos, which is also important to the Gen Xers who prefer non-textual information.

Gen Xers and Baby Boomers are using mobile technology, too. About 40 percent of them are using smartphones and nearly half of them are connected to tablet computers. They use these devices to purchase products online, which means tying your marketing strategies in some shape or form to fit the use of mobile technology makes a lot of sense.

The professionals at Susan J. Campbell Copywriting Solutions know what characteristics separate each generation of Americans and they know the way to communicate to them through the right channels. Contact them today and get your marketing strategy in order.

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