Author Archives: admin

Why Social Media Matters

Posted on July 21, 2011 by admin

There are a number of executives who have expressed disbelief that social media does anything to drive business. And, while a number of companies may be able to say that B2B buying never occurred as a result of social media, … Continue reading →

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The Power of the Written Word

Posted on July 18, 2011 by admin

In the world of content creation, there has been much activity driven towards the creation of multimedia content. The analysts with the loudest voices are promising that video is the next frontier is information consumption and the written word will … Continue reading →

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Why do you need a strong message?

Posted on April 8, 2011 by admin

It’s not about your brand attributes. It’s not about all the ways you outshine your competitors. It’s not even about turning customers’ heads. It’s all about relationship. You need a strong marketing message to form a relationship with your clients … Continue reading →

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