Tag Archives: press release

Developing a Content Marketing Plan for Success

A successful content marketing plan includes employees, partners, and customer service to really establish the brand across multiple channels. There are three key objectives when tackling content marketing in 2013. The first thing is that you need look past content … Continue reading

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Getting the Most Out of Your Copywriting Services

One of the most common questions anyone on the SJC copywriting team gets is, “What exactly do you guys do?” Honestly, unless you’re in advertising, marketing or Internet marketing, you may not be familiar with copywriting. At the very least, … Continue reading

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I Advertise – Do I Need Content Marketing?

Technology has changed the way we communicate, and advertising has had to follow. Gone are the days where throwing a moving banner in someone’s face will generate a large click through response. People today are spammed to death, and getting … Continue reading

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You Need a Press Release – Got News?

The press release – a time-honored tool to try and drum up some coverage for your organization via traditional media channels. In the days before online magazines, social media and blogs, it was the only way to try and capture … Continue reading

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Do You Know Where You’re Going?

You’ve marketed your business or product, but you’re just not seeing the revenues to back it up. Have you evaluated your marketing plan? If not, now may be a good time to do so. According to a marketing article, simply … Continue reading

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ABC’s of Writing a Press Release

Writing a press release that quickly captures attention does not have to be a complicated process, but it is an essential one. Every business should be generating good PR, and a press release is a great way to inform potential … Continue reading

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Why do you need a strong message?

It’s not about your brand attributes. It’s not about all the ways you outshine your competitors. It’s not even about turning customers’ heads. It’s all about relationship. You need a strong marketing message to form a relationship with your clients … Continue reading

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