Tag Archives: copywriting

To Blog or Not to Blog Part 1

Blogging and consumer-generated media seem to be the latest craze in advertising for companies. If you are unsure how to use the tools or whether or not your company should use the tools, read our two part series based on information … Continue reading

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Is Twitter Making Your Company Shine

One global bank executive was left with an unusual decision. A customer who normally qualifies for the lowest level of service had nearly 100,000 followers on Twitter. With that kind of PR, should the bank reconsider their level of service to the … Continue reading

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What’s Your Story?

Content marketing is always changing and evolving. We found this great video from Content Marketing World that explains that evolution in a way that makes sense so we wanted to share it with you.

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No Slingshotting: Content Writing Tips to Make Your Readers Yearn for You

You’ve built a great site, and added all the latest widgets and tools to it. You’ve launched your social media campaigns and an eNewsletter – but still, the traffic to your site is more like a leisurely Sunday drive than the rush … Continue reading

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Finding the Worst of the Worst in Social Media: Part 3

Tin ears, hashtags, trying too hard or whatever else the case may be. Social media mistakes can make a company’s numbers drop like a lead balloon. In this SmartBlog article, the plethora of mistakes was evident as we read through the list … Continue reading

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The Power of Social Media

For those questioning the power of social media, check out this video. It’s no longer hype – you really do need to engage in the conversations. Set out to build those direct relationships with your customers and donors. If you … Continue reading

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Using Video Marketing to Build Your Site Traffic: Part 2

If you follow our blog, you know we’re in the middle of a series on using video to build traffic for your website. If you missed the first post, catch it here. Different Web Video Options for You to Consider … Continue reading

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