How much of your copywriting budget do you set aside for writing and promoting the case study? Have you recognized the value in developing and marketing this content? If you have happy customers, you have an opportunity to turn that experience into a case study and promote it through your online channels.
Our copywriting and content marketing efforts often include the development of a case study as we believe it’s important to celebrate and promote success. Potential customers want to know what you bring to the table, and not just in your own words. They want to know how you perform in real-world situations. What better sources to provide this information than your current customers.
The case study isn’t the end of the evaluation stage, but often serves as a starting point to gain a better understanding of the services and value you offer. The case study should examine the entire process, outlining the challenges your customer faced before they found you, the activities you incorporated to address those challenges and the positive results they have enjoyed as a result of your efforts.
Prospective customers will recognize those positive benefits and the potential they have in making a similar change within their environment. Don’t be surprised if that prospect asks to speak directly with your customer to ask even more detailed questions and affirm the case study information in the process.
If you’re ready to make the case study a part of your copywriting and content marketing efforts, keep a few tips in mind:
- Gain the customer’s permission and include them in the process
- Include information on the challenge, opportunity, solution and results
- Prominently display the case study on your website and promote it effectively through social media channels.
Now that you’re ready to take your copywriting and content marketing efforts to a case study initiative, we can help. We’ll interview your satisfied customers to develop a customer study to help you shine as a leader in your field. For more information, contact us today.