The digital world has changed significantly over the past few years, but has your company kept up with the times? Using Facebook, Twitter, Foursquare and Pinterest all play an important part in the evolution of ideas and the exchange of information; but have you made the step to leverage these four social media sites? 

Most business owners turning a profit with new technology and social media marketing would tell you that these four social media sites are a necessity in order to stay in business. With that in mind, you need to know exactly what to expect from each site and how your customers view them in connection with your business.

By understanding each of these four social media sites, you have clear visibility into what your customers see when they connect to your business via these channels. Make sure when you decide to start a company Facebook page or a Twitter account, you don’t forget about your more “traditional” customers.

As much as we like to connect online, a segment of your market still uses the telephone or walks in the door, so don’t ignore these channels (if you have a physical store front) and how you interact with your customers.

On the information superhighway (haven’t read that reference in a while, have you?), consider smartphones, tablets, etc. and how each person uses them. Chances are, your customers use them to search for information, communicate, download entertainment and more. With that thought in mind, you need to make sure you create applications that are user friendly, relevant and include a call to action.

According to an article found in SocialMedia Today, there are a few things you could do to help build your social media/digital company from the start when using four social media sites:

• Use social networks in order to connect with customers and potential customers
• Leverage check-in services to help customers locate your stores/services
• Offer discounts through sites like Groupon or LivingSocial
• Make your company gets noticed on sites like Angie’s List in order to spread the word
• Create applications are user friendly from the start.

And, one marketing rule (at least) carries weight throughout all technological innovations – understand your customer and how they find you to know best how to make that connection. It does require some learning (especially on four social media sites) and adjustments on your part, but the pay-off of higher revenues will certainly be worth it in the end.

If you’re not sure where to get started, Susan J. Campbell Copywriting Solutions can help you get started. We’ll show you how to use the power of content to make those important connections. For more information, contact us today.