SEO – you know you’ve heard and seen the acronym countless times, but what does it mean to your online experience? Should you care? If you want to be found by your target audience searching online, SEO, or search engine optimization is an important tool.
To conduct your SEO writing for anything you put online, there are a few tips to remember. You don’t want to overdue the number of keywords you put into your content. Likewise, an shortfall can render your SEO efforts pointless. You do want to have a good balance within your article or blog, but the quality of the content is even more important.
To help get you started, here are three tips to effective SEO writing to maximize your online experience and make sure your prospective customers find you:
- Identify those keywords you can actually rank for – this step is often overlooked by writers who set out to dominate their industry. There are specific keywords and keyword phrases that are so competitive, it will take a lot of time, energy and cost to rank in the top pages on Google, Yahoo! Or Bing search results. Think longtail keywords if you really want to dominate with your SEO efforts.Take your targeted keyword and turn it into a longer phrase that applies to your specific niche. That not only enables you to focus on optimizing for that keyword, it also affords the opportunity to narrow your target to reach those more likely to find you and make a purchase.
- Understand how your target audience is searching for you – this step also applies to step 1. As you are building out your primary keyword list, you need to understand the phrases your target audience is using to find you. Then, understand their methods for searching. Are they truly using a search engine, or are they looking for you on Facebook? Are they wanting to get into the conversation on Twitter or do they want to see your latest video on YouTube? You don’t want to forget to bring your SEO into the social networks if conversations regarding your brand are more likely taking place.
- Make sure you are providing value – just about anyone writing online today can take a concept, add the right number of keyword phrases, post to article directories and start to drive links back to their primary site or blog. But, if the content they are creating offers nothing of value to the reader, their efforts in SEO and other methods are wasted. All search engines look for relevance and quality content – if you aren’t providing value to the reader, your site will quickly lose rank.
So much more can be said regarding SEO and content creation that truly drives results, but these three tips provide important insight into how to get started. If you’re ready to take that next step and need some help, we’re ready and waiting. At Susan J. Campbell Copwriting Solutions, we specialize in helping companies created the quality and SEO-rich content necessary to get noticed. Contact us today for more information.