Making Heads or Tails Out of Keyword Focused Writing

Keyword focused writing is essential if you want your website recognized. But just as important is the editorial value of the article or blog itself. Creating valuable content on your website is always more important than having a keyword listed numerous times.

Make sure your writing is interesting when using on keyword focused writing. If you concentrate too much on specific keywords, you may end up losing the value of your content. According to a blog posted on Graywolf’s SEO Blog, there is a strategy to use when handling keyword focused writing, referred to as “head and tail content”.

Your original post should include your keyword numerous times in order to draw the traffic to your website. Make sure that you also build in links in your original piece so that people can follow your posts. This process is considered the head piece of your writing.

Once this has been established, you will go back to that article or blog and make some adjustments to each keyword. By changing the keyword and links, you are now driving twice as much traffic to your site. This process is what they call the tail piece in writing.

By following these steps, you are maximizing your link building potential and in turn generating more traffic to your current website. The rules are simple:

  1. Create your head piece that is both interesting and has a few linked built in
  2. Write your tail pieces and make sure they are based on keyword focused writing
  3. Combine your head and tail pieces (articles or blogs) on your website.

By following these three simple steps you will see more traffic to your website and find that your writing will become more interesting and full of value.

Not sure how to get the “full of value” content? We can help. At Susan J. Campbell Copywriting Solutions, we’re experts at creating quality content that drives traffic. After all, you landed here, right? Give us a call today and we’ll help you get started.

This entry was posted in SEO and tagged , , , , , , , , , , , , , . Bookmark the permalink.

13 Responses to Making Heads or Tails Out of Keyword Focused Writing

  1. Pingback: Can Twitter Tweak Your Profits | sjc copywriting solutions

  2. Pingback: 3 Tips to Successful SEO | sjc copywriting solutions

  3. Pingback: Now That You Have Them, What Will You Do to Engage Your Audience? | sjc copywriting solutions

  4. Pingback: Monday Morning Coffee with the St. Joseph Convention & Visitors Bureau | sjc copywriting solutions

  5. Pingback: I Have a Storefront – I Don’t Need a Website | sjc copywriting solutions

  6. Pingback: I Can’t Afford to Market My Business | sjc copywriting solutions

  7. Pingback: Does Your Content Match Your SEO Strategy? | sjc copywriting solutions

  8. Pingback: Ranking on Yahoo and Bing: Yep, It Matters | sjc copywriting solutions

  9. Pingback: Link Building for Lead Creation: Fight Your Way Through Web Spam | sjc copywriting solutions

  10. Pingback: Investing in Content Marketing Chia Pet Style: A Little Water, Lots of Growth | sjc copywriting solutions

  11. Pingback: Put the Fruitcake Down: Creating a New Website Shouldn’t Overwhelm | sjc copywriting solutions

  12. Pingback: Four Ways to Improve Blog SEO Rankings | sjc copywriting solutions

  13. Pingback: Blogging: It’s What’s For Dinner | sjc copywriting solutions

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s