Want to make more impact with your advertising dollar and maximize your mobile content marketing strategy? As the old saying goes, timing is everything. And according to Google, that timing should coincide with events occurring in popular culture.
The company references the recent Olympic Games as proof. With the kickoff of events, there were huge surges in online traffic accessed via mobile devices throughout the U.S. and Europe.
In the U.S., for example, Olympics related searches were ten times higher than normal during the first week of the Games alone. And, almost half of all searches for Olympic related activity originated from mobile devices like tablet computers and smartphones. What this means for advertisers is that there is a great opportunity to reach large audiences if mobile content marketing is tailored to current events.
Sharp increases in mobile activity have also been noted during major televised events such as the Super Bowl and the Grammys. Google hypothesizes that this is because people are increasingly using more than one technology medium at the same time – for example surfing the Net on their smartphones whist watching their favorite shows on TV.
By 2015, experts estimate that mobile searches will outnumber those initiated via desktop. Leveraging mobile content marketing is not unlike the strategies used to reach those searching from their home computers. However, queries should be designed for ease of use while on-the-go. To maximize SEO efforts, mobile content marketing should focus more on times and places. Designing sites specifically geared for tablets and smartphones is also important for SEO.
Companies who find ways to tie their content to trending topics will be the most successful when it comes to implementing a plan for mobile content marketing. Integrating content with social media efforts will also help drive traffic as well.
The experienced content writers at Susan J. Campbell Copywriting Services want to help your business make the most of its mobile marketing strategies. Contact us today and we’ll show you how to keep your brand relevant while maximizing return on investment.