Great content marketing is still all about a great story.  And we’re so glad to be reminded of this truth.                          

In our community, the official first day of summer – June 21, 2012 – is an especially bright day as we honor more than 40 local women who have demonstrated courage, leadership and vision at the annual Women of Excellence luncheon, a premier event coordinated by the YWCA of St. Joseph.

Now in its eleventh year, the event recognizes women making an impact in the areas of volunteerism, the workplace, emerging leaders, and those in the category of Lifetime Achievement. It also recognizes young women who will carry these values forward into their post-high school careers as Future Leaders. Many women serve as exceptional role models as employers, and are recognized for creating an environment where other women can excel while balancing work and family. This year, Susan J. Campbell Copywriting Solutions is proud and honored to be named an “Employer of Excellence” nominee.

We’re also honored at Susan J. Campbell Copywriting Solutions to donate our time to write the stories of these amazing women who have overcome adversity and met our community’s needs with creativity and passion. These stories fill the pages of the YWCA Women of Excellence program booklet, a highlight of the event each year and a keepsake for many who attend.

To our team, the stories also serve as a reminder that great content writing and distribution – be it the newest social media tools, fresh website writing or a series of blogs – still starts and ends with ordinary people doing extraordinary things.

What stories of excellence within your team or your organization can you honor today?  Try putting these on a new Pinterest pinboard or sending them out as a blog series with photos. Certainly your employees and clients will appreciate the human side of your achievements.

Congratulations to all the nominees for the 2012 YWCA Women of Excellence event and their nominators … and a very special thank you to every woman in our community who continues to inspire us with their impacts as volunteers, coworkers, employers, mothers and mentors of excellence.