When you click on a website, if you see a lot of text, what’s your first reaction? It probably isn’t to read all the words on the screen. In fact you may even navigate away from the site because it’s just too word heavy. What if there was a video you could watch? Would you be more likely to stick around?
According to an article on My Video Talk Tool, video could be your next best plan when it comes to marketing. There are a few things that video can do that text alone cannot.
You can establish a heightened sense of credibility in your product or service. If your customers see a consistent message and can identify with the same person through each message since they have actually seen them on screen, there is a greater sense of trust that can be established. They begin to view you as the expert in the business and will do all they can to stay with you.
That kind of loyalty will make customers for life; keeping them coming back to you since you are now the assumed expert. In the case of generating new business, if they see the message you are trying to convey on screen and they identify with you, then you have turned potentials into reality.
The bottom line is that the use of video in marketing has opened doors unlike ever before. You can click on a site, click on a quick video and learn everything you need to know about the product in a matter of minutes.
What a valuable resource to have at your finger tips, literally, to say exactly what you need to say to whom you need to say it. The written word is still a crucial piece of any website, but to be able to utilize technology effectively may be the added sizzle you need.
At Susan J. Campbell Copywriting Solutions we can help you add that sizzle to your website. Contact us if you’d like to give video marketing a try. We have the tools and the diverse, experienced team to help you achieve your marketing goals.