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Tag Archives: customer loyalty
4 Tips for Successful Customer Engagement
Customer engagement is key to a successful business for many different reasons, but one of the biggest is that engaged customers result in loyal brand advocates. According to Gartner, there are four key attributes of quality customer engagement. Ethical, active, … Continue reading
Loyalty Begins When You Engage Customers
Our lives are made easier by common business practices that include automation, but at what cost? At the end of the day, customers still prefer human interaction. A recent article highlights what companies are doing wrong to engage customers and … Continue reading
Posted in Consistent Customer Communications
Tagged brand, brand awareness, build brand value, content marketing, conversation, copywriting, copywriting solutions, customer loyalty, customers, engage customers, engaging customers, Facebook, Google+, LinkedIn, marketing, marketing strategy, pinterest, social media, Susan J. Campbell Copywriting Solutions, Twitter
7 Comments
Content Marketing Should Focus on Content
The best part of your content marketing plan is obviously content. But you’d be surprised how many business owners neglect the quality of the content they provide to their readers. The right content can attract loyal customers and build retention. … Continue reading
Posted in Content Marketing, Uncategorized
Tagged blog, brand, brand awareness, content, content marketing, content marketing plan, content marketing strategy, customer loyalty, email marketing, engage customers, marketing, marketing strategy, Quality content, social media, social media tools, Susan J. Campbell Copywriting Solutions
3 Comments
Your Next Email Strategy Should Include These Five Points
Like any marketing plan, the next step after analysis should be a strategy for execution. Your email marketing campaign should be no different. An email strategy should include five important categories: newsletter, digest, stand-alone email, transaction, and lead generation emails. … Continue reading
Posted in Email Marketing
Tagged blog, blog posts, build brand awareness, build brand value, content, customer loyalty, digests, email, email marketing, email newsletter, email strategy, enewsletter, eNewsletter marketing, lead generation email, marketing plan, marketing strategy, newsletter, newsletter marketing, SJC, Susan J. Campbell Copywriting Solutions, target audience, white papers
1 Comment
Branding in Patterns
When watching a commercial on television, you may begin to associate a certain type of advertisement with certain brands. While advertisers may not come right out and say the name of the product they’re marketing, you know because you have … Continue reading
Posted in Brand, Content Marketing, Marketing Strategy, Uncategorized
Tagged brand, branding, branding in patterns, build brand value, company brand, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customer loyalty, customer trust, marketing, marketing creativity, marketing strategy, print marketing, social media, social media campaign, social media tools, Susan J. Campbell Copywriting Solutions, video, video marketing, web video
1 Comment
To See and Hear
When you click on a website, if you see a lot of text, what’s your first reaction? It probably isn’t to read all the words on the screen. In fact you may even navigate away from the site because it’s … Continue reading
Posted in Social Media, Social Media Marketing, Video Marketing, Website
Tagged customer loyalty, customers, engage customers, marketing, marketing strategy, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, video, Web presence, web video, website, website management
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