Any project is only as good as the plan set forth to accomplish what is intended. The proper use of social media to grow and enhance your business’ marketing strategy is no different.

Social media is a great avenue that is now available to reach your consumers and extremely cost effective, but according to an online article a plan must be put in place so you know how to gauge your success.

First and foremost, before you develop any social media strategy, you need to know who you want to reach and what you want to accomplish when you have their attention. Setting some goals as to the number of clients you would like to obtain through social media would be a first step and clearly outline what action you hope to provoke with those clients.

Once you have that piece developed, you need to build in the maintenance piece. Your car tends to run better and last longer if you keep up with the proper maintenance, so will your social media strategy as long as you can sustain what you’re doing. Will you post to your Facebook or Twitter account daily, weekly or monthly? Who will do that?

Setting some assignments for you and your employees will help make sure that you’re staying on top of all you want to accomplish.

Once you have done a few of these things, measure your success and figure out where there is room for improvement. Have you seen growth in business through your efforts? What is working and what’s not?

Don’t forget to be honest with yourself and before you can sufficiently evaluate yourself, you need to make sure you have covered every aspect of your social media strategy. If you’ve left off a piece or have paid more attention to another area, then don’t be surprised if your end result is not what you expected.

Make sure you are covering each goal in your strategy, including the follow through and a few metrics and you’ll be able to gauge whether your efforts paid off or you need to reevaluate and change your focus.

And if you find that this is all too much to handle, you can always consult with a professional. Our social media specialists at Susan J. Campbell Copywriting Solutions can set up a strategy for you and implement it as well, if that’s what you need. Contact us today to put your plan in motion.