Becoming a master of anything requires two dirty little words that many shy away from – hard work and dedication. But that’s how world-renowned Japanese sushi chef, Jiro Ono, started captivating his audience.
Operating out of a subway tunnel, Ono turned his craft into an art, consistently carving out some of the best sushi on the planet. Ono’s menu is incredibly simple – three different types of fish and rice. So what is it about this hole-in-the-wall restaurant that even has Anthony Bourdain licking his chops?

It’s the same qualities that earned the restaurant three Michelin stars – the highest culinary distinction available– quality, originality, and consistency. These three ingredients are also the foundation for cooking up great content marketing.

Content marketing quality, like Chef’s Jiro’s sushi, starts with fresh ingredients. The day that your customers no longer feel your content marketing quality is palatable is the day they’ll search for something else. So whether you’re posting a video, updates to your Twitter feed, or new blog, the content marketing quality needs to be spot on every single time. Just as Chef Jiro’s menu is simplistic, it’s not about the quantity of information you put out there but quality that will have your readers coming back for the second course.

Creating original pieces that captivate your audience takes hard work and commitment. Jiro spent years working under master chiefs, honing his skills until he could deliver something unequalled. According to Jiro, the key to mastery is dedication and falling in love with what you do. Similarly, serving up original content comes from innovation and growth over time and is what will help ensure a loyal following.

The final ingredient, content marketing consistency, is really a matter of practice makes perfect: there’s really nothing like experience to build expertise. It is this commitment to content marketing consistency that will help you establish yourself as an expert in the field and take something simple and make it great.

The dedicated and experienced writers at Susan J. Campbell Copywriting Solutions want to help you create your content masterpiece. Let our content marketing quality and consistency make you shine. For more information, contact us today.