All marketers are looking for ways to break through the noise and impact target audiences in such a way that leaves a lasting impression which spurs action. Being relevant in the digital age means abandoning outdated methods and thinking outside the box. Let’s face it, direct mail and print advertising are going by the wayside, and in its place stands content. But how do you generate content that drives revenue?
Leveraging mobile social media is key to this process. The Parramatta Eels, an Australian National Rugby League (NRL) club can vouch for the power of mobile social media. The team wanted to establish itself as a leader in the field of digital media. Before changing its marketing approach, the Eels only had two websites to help with generating online sales and disseminating news. However, the club had not tapped into any other methods of digital promotion.
The team enlisted the help of some experts – Gomeeki, a marketing and technology firm and Momentom Sports – to revamp its strategy to incorporate mobile social media. Essentially the plan involved designing an iPhone app that gave fans real-time, 24-7 access to the brand, creating a strong social media presence via the likes of Facebook, and instituting a rewards program geared to the mobile social media crowd to glean important information for customized offers.
The results of the new mobile social media strategy were astounding. Per an article found at jeffbullas.com, in 2011, the team’s new iPhone app became the most downloaded of any NRL club that season. And, beefing up the Eel’s Facebook page increased the number of followers by a factor of 20 in just a few short months – 120,000 fans, up from only 6,000 originally. Additionally, carefully targeted ‘Flash Sales’ helped convert loyal fans into paying customers.
Delivering free, informative content that creates revenue streams can be a challenge for any company. However, the experts at Susan J. Campbell Copywriting Services can help bring those goals to fruition. Let us show you how to make the most return on your investment – contact a member of our team today for more information.
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