Technology coupled with social media has made it possible for everyone to become an author. In 2010, Facebook had 30 billion images that were published by these authors. That could be you. The invention of blogging software and social networks has allowed writers to become more creative and share their content for marketing purposes.

And it’s not just blogging. Companies use technology to publish their content ideas in every media format effectively. Around 5 billion photos were published on Flickr in 2010 and nearly 48 hours of videos are uploaded to YouTube every minute as of May 2011.

It’s the content that drives traffic to those sites. This is particularly true for blogs where there are an estimated 330 million or more blog posts that get published each year. The key is to understand how content ideas drive supply and demand. With information being at our fingertips 24-7, it is important to feed readers with the content they are looking for. And it needs to be pieces that educate, inform, solve a problem or entertains them.

Of course you can’t accomplish all five of these points but try to do at least one. There are 20 different types of content ideas and formats that can capture an audience. Video, presentation, images, text content and audio are among the top five.

Because our smart phones are capable of recording quality video and taking high-quality pictures, it is easier now to publish that content and start sharing. Technology also allows us to do this anytime and anywhere. It’s important to take advantage of this and include these content ideas into daily marketing campaigns.