Right now, a competing organization is reaching the “52 points principle” and capturing leads you could have for your business, while seeing their marketing costs decrease. Many organizations ask themselves “can I afford content marketing? And should I?” and the answer, more than ever, is yes. In fact, in today’s environment, organizations can’t afford not to invest in content marketing. In less than six months time, the price of creating a lead using content marketing drops by around 80%.