Monday Morning Coffee with Lil’ Pink Closet

closetLil’ Pink Closet:  Social Media Fans Guide Memorable Store Events

It’s pink. It’s stocked with top brands at low consignment prices. And it’s quickly carving out its niche as devoted fans call it “the best consignment shop they’ve ever been to.”

The Lil’ Pink Closet in St. Joseph stands out for the color of the building, no doubt – but it’s the rapidly growing Facebook fan list and plans for exciting new promotions that are truly capturing attention. Owners April Nold and Shelly Lemke opened the store in 2011 because they know great fashion – and they love great fashion – and wanted to make that available to shoppers at prices low enough they can fill their closets. It’s working.

Consigners bring in designer jeans, tops, dresses and more daily, then either accept cash or store credit. Shoppers breeze in and out, some several times a month, and most know exactly what they’re looking for – UGG boots. Miss Me jeans. Tom’s shoes. Nold and Lemke greet them cheerfully, many by name, and show them recent new consigned pieces or direct them to special sale areas. The setting is bright, feminine and upscale; much like a high-end boutique, and definitely not a thrift store or typical consignment store atmosphere. In fact, the items are neatly arranged on racks according to both size and color – creating a seamless and easy atmosphere. Sizes range from petites to plus sizes, and all the pieces are carefully selected by Nold and Lemke’s experienced and discerning fashion eye for quality and style.

Customer goodies abound, especially on the Lil’ Pink Closet Facebook page, which boasts high numbers and engagement and many pictures of outfits Nold and Lemke have put together in the store for purchase. A punch card encourages shoppers to keep coming back for rewards, and special events have even popped up for shoppers using Facebook. Recently the code word was “Facebook Drama” for a special sale in the store, and Nold and Lemke estimate 200 shoppers came. The drama behind the sale name was actually quite real – after spotting a shoplifter on camera, owners posted the video on social media asking if anyone knew who the person was. Within minutes they had contact information (the items were returned to the store) and fans asked for days about the “Facebook Drama.”

Nold and Lemke are planning to expand upon their online presence into Pinterest, Twitter, 4Square and others, and may follow trends of other top boutiques in selling and shipping clothes with online sales. The catchy tagline “Resale deals from head to heels” captures the essence of the shop, but also think sequins, sunglasses and designer accessories, neatly arranged racks of good fashion, and a savvy team there to make suggestions and help pair outfits.  That should tickle you pink.

Learn more about how Facebook promotions can fit into your overall content creation strategy today with Susan J. Campbell Copywriting Solutions.

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