Facebook is no longer just for fun – it’s now an integral part of many successful marketing strategies. It has become popularized because it’s a cheap and easy way of gaining exposure, and lots of it.

For example, let’s say you have 20 customers following your page. If those 20 customers have 100 friends each, you have just gained 2000 potential prospects without lifting a finger. Another advantage is that the process is much quicker than waiting for your current customer base to verbally refer you to others. You will also gain credibility as friends of your customers “like” your page and become fans.

The benefit of social media is that it allows you to meet your customer where they are and interact in the medium that they feel most comfortable. Pretty much everyone has a Facebook these days, and the potential for influence and referrals is enormous. Instead of picking up the phone book and looking for, say, a plumber – customers will ask their friends on Facebook for a recommendation.

The strategic use of Facebook also helps spot problems or potential issues and lets you address them before they get out of hand. Monitoring discussion boards and interjecting feedback are great ways to engage customers, find out what they’re thinking, and influence how they perceive your brand.

Other ways you can engage customers through Facebook include announcing upcoming events, providing links to relevant information such as the company newsletter or Twitter account, and embedding videos like client testimonials.

However, utilizing Facebook to drive business does take some skill. It’s not just about throwing up a page and hoping people flock to you. Maintaining the site requires work and entails keeping your content fresh and current so that people will want to keep coming back for more.

To fully leverage the potential that Facebook offers, sometimes it’s necessary to enlist the help of a professional. Experts at Susan J. Campbell Copywriting Solutions can help your business develop a strategy to maximize Facebook SEO efforts and continuously drive traffic to your site. Call us today, and we’ll show you how.