When it comes to blogging you don’t have to reinvent the wheel. It’s best to just focus on what your company does best and the benefits your blogs can give your customers. Here are a few blog writing tips to help you get started or give you the vision your writing currently needs.
Just like your content marketing strategy, your blogs should fit well into a category. This means any new blogs, writing series or stand-alone article. It’s important to establish yourself within a category and keep your topics focused within that spot.
Selecting a category and staying within that space not only helps you as the writer but your readers as well. For example, sites like HubSpot have nine categories. Each individual post fits within one such area like email marketing, analytics, and blogging.
Be sure to consider all the factors before deciding on a category, however. Does this specific genre really reflect your business and the image you want to portray for yourself?
Once you’ve established what category you fall under, be sure to give your posts an accurate description. Top search engines use only a maximum of 160 characters for a description to put on their results page. Make sure to create a meta description that gives a summary of your content. If you don’t do this these same search engines will simply take the first 160 characters available on the page.
On the other hand, if you have a description that is less than 160 characters, the search engine will display your text in its entirety. Anything longer and it gets cut off.
One of the most beneficial blog writing tips is to stay organized. Editorial calendars are particularly helpful since they can be used to keep topics on hand to ensure no duplication, calculate regular blog postings and other important details.
Expert bloggers suggest using individual tabs to decipher posts by date, author, keywords, titles, call to action, and status. Not only does this help with your blog’s organization but it creates a great tool for digital optimization, search engine optimization, and accountability of conversations.
Remember to keep a journalistic approach which means: write with integrity. Keep your blogs factual and accurate. The content should be filled with good headings and images where applicable. Don’t forget to include content that will be a hit with Google’s search engines. Use text, formatting, accessibility with links and locations for optimal results.
Blog writing doesn’t have to be difficult. We understand that it takes time to develop topics and post regularly. The team at SJC can keep track of your blogs, create content, and even write them. Contact us today to get started.