There are some amazing opportunities for you and your company when considering mobile marketing. Most individuals are always on the move, making great use of their mobile devices. Customers don’t ignore ads as much on their cell phones as they do online. When ads come up on phones, it can be far more targeted, which is beneficial to your company.
Here are four simple ways to target customers through mobile marketing:
1. Mobile Banner Ads
Banner ads have been around a long time and it seems, even within mobile marketing, it isn’t going anywhere. Currently, there isn’t much competition with mobile banner ads. Since it is still such a new field, a lot of competitors haven’t gotten on board yet. Take the opportunity now!
2. Marketing Messages via SMS Messages
SMS (text message) marketing has actually been going on for a while now. It seems to be working, which is why it is picking up steam. Since it is text only, your copywriting must be at the top of its game.
3. Mobile Surveys
Sometimes the best kinds of advertisements don’t look like an ad. Surveys can be useful because it is a way to gather information, as well as provide information without sounding too “sales-y.”
4. Pull Marketing
A great example of pull marketing is Pandora. They offer a service (for free), provide you with great music with advertising and limited features. There is, of course, the option to upgrade, which some might take advantage of this after they grow tired of their music being interrupted by ads.
Smartphone growth has been outstanding and is only going to continue. Thus, mobile marketing is going to see a continued growth. It isn’t hard to see why Susan J. Campbell is a fan of mobile marketing. We want the best for you. If you’re interested in mobile marketing for your company, contact us today!