Tag Archives: copywriting solutions

What’s Your Story?

Content marketing is always changing and evolving. We found this great video from Content Marketing World that explains that evolution in a way that makes sense so we wanted to share it with you.

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No Slingshotting: Content Writing Tips to Make Your Readers Yearn for You

You’ve built a great site, and added all the latest widgets and tools to it. You’ve launched your social media campaigns and an eNewsletter – but still, the traffic to your site is more like a leisurely Sunday drive than the rush … Continue reading

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How to Avoid the Facebook Pitfalls

There is so much hype about social media, it is disturbing to know that some still don’t use it to its full capability. Social media sites such as Facebook and Twitter can be excellent tools for your company when used … Continue reading

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Finding the Worst of the Worst in Social Media: Part 3

Tin ears, hashtags, trying too hard or whatever else the case may be. Social media mistakes can make a company’s numbers drop like a lead balloon. In this SmartBlog article, the plethora of mistakes was evident as we read through the list … Continue reading

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Happy Valentine’s Day from the Team at SJC!

A taste of social media candy for your Valentine’s Day! CREDIT: Original photo by CLS Design | Shutterstock.com

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The Value in Content Marketing – Are You Making an Impact?

On an almost daily basis, I am often asked about my line of work. One common question, once I explain exactly what it is that we do at SJC Copywriting, is how we know what to write about. This is … Continue reading

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2011 Year in Review

As 2011 comes to an end, take a moment to think about your social media objectives for 2012.  Twitter has compiled this Year in Review to put things into perspective – read through some of these eye opening statistics, and … Continue reading

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How Important is Social Media?

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Why Editorial Calendars Work

Probably one of the easiest ways for a content marketer to think like a publisher, is to create an editorial calendar, according to this Content Marketing Institute report. Many magazines already publish editorial calendars but very few, if any, content … Continue reading

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Is Email Marketing Part of Your New Year’s Resolutions? It Should Be.

To-Do in 2012:  Get in shape. Relax more. Take another look at the power of email marketing toward gaining new customers and strengthening my brand power. In a communications world that seems dominated by tools like Facebook and blogging, email … Continue reading

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