As much as we all want to be viewed as the subject expert in our core competency, the reality is that only a handful of people really want to pull from our knowledge base on any given day. Quality content does start with an understanding of your industry and how you can add value for your readers, but it has to include an engaging experience where you point to the expertise of others.
This concept was explored more thoroughly in this Business2Business post on content marketing. As skilled marketing writers, this is one of our favorite topics, but we also understand the value of turning to other experts in our field. It’s one thing if we tell you it works; it’s quite another when you can see it in action across multiple platforms.
When you build quality content by sharing and talking about interesting content you’ve gathered from around the Web, it truly lends to that authoritative persona. At the same time, you have the opportunity to educate yourself on new strategies, innovative platforms to support your efforts and even consumer trends that impact your business.
And, while you may not think you have time to search for interesting content on the Web, there are a number of ways you can streamline this process and have the content you want come to you. Think Google Alerts – if you haven’t tried this service, you’re missing out on one of the easiest ways to receive the content you want on the topics that are of interest to you.
Another nod to Google is the Google Reader, which is great for categorizing and aggregating those blogs, articles and other sites that you frequent, but don’t want to have to go to their sites on a regular basis. When you add blogs to your Google Reader, they already exist for your enjoyment as soon as you open the Reader for the day. If it’s good enough to share with your audience – it’s already there on your screen.
LinkedIn Groups are a great source for content as industry leaders, key players and up-and-comers consistently share valuable content to try and drive traffic. If you leverage their content and help with their viral efforts, chances are they will do the same for you. Be sure you’re adding value to these groups and you’ll be able to take just as much value back out.
Finally, Twitter Lists – I cannot stress enough how powerful a source Twitter can be when it comes to finding quality content. Yes, you will come across the junk that brings little value to your experience. But, you’ll learn quickly who provides the information you want to share and you can start adding these individuals or companies to your lists. It will provide a seemingly endless source of available content.
If all of these tools sound like a great plan, but you still don’t have the time for creating quality content, we can help. At Susan J. Campbell Copywriting Solutions, we keep copywriting in our name as it is truly our first love. Quality content is the most powerful tool for driving traffic and we can show you how. Contact us today to get started.