Blogging is a relatively new concept in marketing and promoting your business, but it provides a great way to connect with your current and future customers.
According to a Blog Marketing article, there are a few things you can do to enhance your “blog-ability” and effectiveness of what you do.
It doesn’t make much sense to simply write something, post it on your website and move on. It takes consistent follow up and interaction. That’s the beauty of the Internet and all that it offers. You can stay connected to those whom you most want to reach, share your knowledge and garner more information from them to help you do a better job with your business. What better way to stay in contact with your customers, not to mention cost-effective.
Develop an email list and use it. This is the source of making sure the message gets to a recipient on the other end who is familiar with what you do and how you do it. You want that list to grow, which means you’re improving your reach and potential for generating new customers.
When it comes to sharing information, you want it to get to your appropriate target audience. The power of linking is significant. It can take your blog and push it to the top of the visibility list simply by including links to educate your clients. The more you link the more you’ll be noticed by potential customers – but be careful not to link too often, or it just looks like spam. Four to five links in your blog is a healthy number.
Blogging is a way for you to be the information source of all things related to your business. You will be viewed as the expert in your field by positioning yourself in such a way that your message is always the first to get noticed.
If you have positioned yourself in this capacity, then the business will come. Just don’t forget to stay connected! In other words, once you get readers, keep blogging; if you get comments, respond; and if you receive requests for guest bloggers to contribute to your site, take them up on it and request that you do the same on their domain.
Once you’re ready to move into the realm of blogging for interaction and to drive traffic and subsequent revenue for your business, that’s a great time to call Susan J. Campbell Copywriting Solutions. Writing is our first love and we combine that with our expert knowledge of the Internet and how blogging can drive traffic. To get started, contact us today.