To blog or not to blog – that is the question. Blogging is not just for certain types of businesses. Blogging can provide benefits for most any business, and it’s a great way to learn more about your customer and what they have to say about your brand and products.

The posting of regular blogs is fast becoming a mainstream marketing channel. Traditional advertising campaigns may cost millions and still not yield desired results. Blogging is a cheap, effective way to interact with your customers to help foster loyalty and interest. And if you aren’t doing it, you’d better start, because your competition is.

Blogging can be a great way to feature a key product or service or just build brand recognition. By embedding links that revert back to your site, your business can also highlight sales or key events that the customer may find of interest. Because of the social media frenzy, many people use the Internet and sites like Facebook to get product reviews and recommendations from “friends.” Choosing not to blog means passing up an important opportunity to generate referrals from fans that would otherwise follow and promote your business.

Blogging keeps you relevant and allows you some control over what sort of image is put out there about your company, its products, and services. People are going to be sharing their personal experiences and opinions regardless, and blogging will help you get your two cents in.

According to the Technorati writing community, there are more than 345 million people following blogs these days. Shouldn’t one of those be yours?

If you’d like to get started but aren’t sure how to join the blogging train, give us a call. It’s one of the easiest, most cost-effective things to do to help promote your business and encourage word of mouth. Susan J. Campbell Copywriting Solutions has a team of writers that specialize in writing blogs and we’d love to help you get on board!