It’s been proven that a majority of consumers don’t trust advertising. They see the advertisement as a way to entice them to purchase a specific product or service. Branding is a different story entirely, and so is branded content.
According to Forrester, there are four ways to use branded content to build your brand. Initially, a company will need to tackle the biggest responsibility in educating the public. Informing potential customers on your trusted brand is key. From there, establish a steady flow of relatable content that can be shared as well as developing premiere content to build that unmistakable brand.
At the end of the day, the best way to stand out and become the brand that everyone knows and trusts is to be a part of your customer’s routine. You will need to be an integral part of their day to day lives.
There’s no doubt that most companies have integrated an arsenal of content marketing tools like social media, mobile, and direct mail. But why not add branding to your current content marketing plan? Branded content has the affordability to establish that bit of differential between powerful television and far reaching digital media. To have the best content marketing plan, everything needs to line up. You must have the right message for the customer at the right time. That’s how you will offer the most scalability for your brand.
Forrester’s report, as talked about in this article, highlights some of the insightful ways to branded content and the opportunities you have to achieve them. We can help you execute an appropriate content marketing plan that has measurable results time and time again. Let us tell your story.
At Susan J. Campbell Copywriting Solutions, we can redirect your business from posting content haphazardly to giving customers that purposeful storytelling that really connects with them.