Six Tips for Making Your Mark on the Content Marketing World

11718512_mThe content marketing world is one that is meant to be shared, and it’s always interesting to see what others in the industry are saying and doing. In fact, sharing content is a great way to pass along tips and tricks that each of us has discovered along the way. By partaking in the content marketing world, we learn what works and what doesn’t without personally having to bear all the risk. It’s also easier to avoid making the same mistakes twice.

A blog featured at Social Media Today offers this insight for those new to the content marketing world:

  • Focus on quality and not quantity. Producing content for content’s sake is not going to get you any brownie points with followers. In fact, it may turn them off when they realize you’re adding to the already insurmountable pile of crud that they’re regularly forced to sift through. Instead, stick only to content that offers something of value.

  • Limit your social channels. You don’t have to be active on Facebook, Twitter, Linked-In, and Instagram. Not all channels will be a good fit for your brand, so verify which ones are producing the best ROI and laser-in on them.

  • Unbutton your top collar. The content marketing world is anything but stuffy – remember, your readers are not attending a lecture here. You can still relay important information in a very human way and deliver a big impact.

  • Forget the sales pitch. Instead, use your content to build a loyal and trusting relationship with your fans. If they view you as a credible and trustworthy source, they’ll want to do business with you without having to overtly sell the brand.

  • Make content interactive. Avoid “talking at” readers, and instead “speak with” them. Encourage their input, and quickly acknowledge any thoughts and feedback. The comments section is great place to begin the conversation.

  • Avoid passive content marketing strategies. Be assertive about promoting your content to the outside world; don’t assume that they’ll just stumble upon it. If you have something worth hearing, let people know about it!

For more ways to successfully break into the content marketing world, give us a call. We write so you can shine.

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This entry was posted in Blog Writing, Brand, Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing and tagged , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

2 Responses to Six Tips for Making Your Mark on the Content Marketing World

  1. Pingback: Branded Content Should Be At the Top of Your Content Marketing Plan | sjc copywriting solutions

  2. Pingback: Monday Morning Coffee with Bleecker Street Deli | sjc copywriting solutions

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