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Tag Archives: brand loyalty
Branded Content Should Be At the Top of Your Content Marketing Plan
It’s been proven that a majority of consumers don’t trust advertising. They see the advertisement as a way to entice them to purchase a specific product or service. Branding is a different story entirely, and so is branded content. According … Continue reading
Posted in Content Marketing
Tagged brand, brand loyalty, branded content, build brand value, build your brand, company brand, content, content marketing, content marketing strategy, engage customers, marketing, marketing strategy, mobile social media, social media, Susan J. Campbell Copywriting Solutions, Web presence
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Should You Outsource Your Content Creation this Year?
A few conversations are likely to come up this year in small board rooms and large; similar questions popping up across teams of three and teams of 20 – should we keep using drip coffee, or get a Keurig for … Continue reading
Posted in Annual Report Writing, Blog Writing, Brand, Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Social Media, Social Media Marketing
Tagged blog, blogging, brand, brand loyalty, build brand value, company brand, content, content creation, content marketing, content marketing professionals, content marketing strategy, customers, engage customers, marketing, outsourcing content creation, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
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Video SEO Strategy and Creative Conflicts for Your Business
Video is a useful tool for marketing campaigns. But when your video SEO strategy and creative influences conflict, who wins? Nobody. This is why it’s important to integrate the most valuable aspects of both creative and technical components of SEO. … Continue reading
Posted in SEO, Video Marketing
Tagged brand, brand awareness, brand loyalty, build brand value, company brand, content marketing strategy, copywriting solutions, marketing campaigns, SEO strategy, social media tools, Susan J. Campbell Copywriting Solutions, video, video marketing, Web presence, web video
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Does Your Logo Only Mean Small Talk – or True Brand Power?
Is your company logo kind of like that second cousin you see once a year to engage in a brief, awkward conversation near the lemonade cooler? No real meaning, just a glance and some small talk? If the logo for … Continue reading
Posted in Brand, Marketing Strategy
Tagged brand, brand connection, brand loyalty, brand passion, build brand value, company logo, content, content marketing, content marketing strategy, direct mail, email marketing, emarketing, engage customers, logo, new logo, rebranding, social media tools, Susan J. Campbell Copywriting Solutions, tagline
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