Let’s face it – getting content into the hands of viewers is not the hard part. The Internet is flooded with waves of material, vying for even a tiny slice of people’s attention. The real challenge is creating content that is meaningful, useful, interesting, and engaging.

Of course, this sounds easy enough, but actually putting it into practice may be more difficult. If your brand is looking to connect with viewers on a deeper level, check out these ideas for creating content posted by Social Media Examiner.

• Make the Most of Facebook

  While simply throwing up a Facebook page is not enough to drive results, it can be a good starting point. To maximize this channel experts say to keep the following in mind when creating content: continually load fresh content, provide plenty of cool incentives, post content that is likely to be shared, and don’t forget the entertainment and humor elements.

• Don’t Underestimate the Power of Google+

  With 359 million subscribers, Google+ is one of the most popular social networks out there. Businesses looking to up their ranking in the search engines might want to take a look at this powerhouse when creating content. If you’re going to do it, though, do it right: only distribute top-notch content, get involved in hangouts, engage others with feedback and comments, and follow users who can positively impact on your brand.

• Integrate Email and Social Media Strategies

  Oftentimes companies separate the two, but when email and social networks are connected, the effects can be synergistic. Here are some ways to join them:

• Extend a special offer/discount to those on your email list when they invite their Facebook friends to sign up for emails

• Add the “retweet this snippet” to email communications

• Include an icon for email opt-in on Facebook

• Build social media icons into emails

• Use your blog to plug email

• Hire Great Copywriters

When it’s your brand on the line, you can’t afford to make simple grammar or spelling mistakes or be unclear about what it is you’re trying to convey. Good content is foundational for engagement and generating results.

Are you ready to do more with your content? Let the team of writers at SJC show you how.