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Category Archives: Uncategorized
Happy Valentine’s Day from the Team at SJC!
A taste of social media candy for your Valentine’s Day! CREDIT: Original photo by CLS Design | Shutterstock.com
The Value in Content Marketing – Are You Making an Impact?
On an almost daily basis, I am often asked about my line of work. One common question, once I explain exactly what it is that we do at SJC Copywriting, is how we know what to write about. This is … Continue reading
Your Amazing Brand Thumbprint: Start With Your Logo, Tagline and a Unique Emotion
Good news: even in a wave of exciting Internet-based marketing tools, the basics still matter – in fact, the basics of your brand identity mean more today than ever. Your efforts to be found online and to connect with new … Continue reading
Posted in Uncategorized
7 Comments
LinkedIn: Worthy of Your Time for Generating Leads and Contacts
LinkedIn. It’s not the distant cousin of Facebook or Twitter anymore, but instead commanding notable attention and praise for its ability to offer some very distinct marketing potential. (Distinct, effective, and low-cost.) LinkedIn, to put it simply, does what its … Continue reading
2011 Year in Review
As 2011 comes to an end, take a moment to think about your social media objectives for 2012. Twitter has compiled this Year in Review to put things into perspective – read through some of these eye opening statistics, and … Continue reading
What is Content Marketing, Anyway … And How Can It Help Me Make Money?
Content marketing. Content-driven marketing. SEO. They’re all terms that relate to the same critical, but fundamentally basic, concept: Businesses that use the power of the Internet to hone in on the specific information their audience is looking for, get more … Continue reading
Posted in Social Media, Uncategorized, Website
Tagged blog, build brand value, content, content marketing, email marketing, SEO, social media, social media tools
4 Comments
What it Means to Brand Your Business
Can you effectively define what it means to brand your business? This video was produced by the University of East Anglia in the UK and provides a great tutorial to what it means to brand. If you’re ready to explore what … Continue reading
Posted in Social Media, Uncategorized
Tagged brand, build brand value, company brand, marketing strategy, social media tools
3 Comments
Make Content Marketing Work for Your Company
Getting started with content marketing can be a risky and scary process. A lot of business owners automatically look at the negative side of things that could possibly happen: people posting negative comments or the thought that people wouldn’t hire … Continue reading
Posted in Email Marketing, Messaging, Social Media, Uncategorized, Website
Tagged blog, content marketing, Facebook, LinkedIn, marketing strategy, social media, Twitter, video, website management
5 Comments
Why Editorial Calendars Work
Probably one of the easiest ways for a content marketer to think like a publisher, is to create an editorial calendar, according to this Content Marketing Institute report. Many magazines already publish editorial calendars but very few, if any, content … Continue reading
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