Tag Archives: conversations

Engaging Social Media Fans by Listening

Guess what, there’s a right way and a wrong way to use social media.  The wrong way is to blow your entire marketing budget on brand promotion only.  Social media is about so much more than tooting your own horn.  … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , | 3 Comments

The Branding Online Challenge – Are You Ready to Get in the Conversation?

Do you control your branding online? In this age of the information superhighway, the marketing industry has changed. Well-established brands such as Coke, Nike and Ford built their brand presence before the proliferation of blogging, articles and social media online. … Continue reading

Posted in Brand | Tagged , , , , , , , , , , , , , , | 11 Comments

What is Your Social Media Strategy?

If you’re confused by the question, the likely answer is that you don’t have one. If you’re doing anything with social media without a strategy to guide your actions, you’re wasting time and resources. In fact, you could skip social … Continue reading

Posted in Messaging, Social Media | Tagged , , , , , , , | 9 Comments