Up-to-date marketing needs up-to-date tools and strategies. In today’s world that means having a social presence especially in the realm of mobile social media. Smartphones and iPads are fast becoming the preferred devices for more and more Americans. That means that if you want to engage your market audience you have more opportunity than ever before to do so, but you need to do it well and you need to do it now.
Case in point
In Australia, according to this b2b Content Engine post, a national rugby team wised up to the potential of mobile social media with such success that they could easily qualify as the poster boy for social marketing. The team began by releasing an iPhone app which allowed fans to enjoy unique perks such as before and after game player interviews and real-time sideline analysis. Up-to-date cloud computing meant that the app could easily scale up to handle high volume traffic on game days. The app quickly became the league’s most popular.
Re-working the team’s Facebook page was another step in enlarging and engaging the team’s audience. The look of the page got a makeover and the content was improved. The new team Facebook page offers fans news and a format for discussions. Flash sales marketing was employed to keep the thousands of new Facebook followers interested and served well in converting followers into customers even during the off-season. It also worked as a platform for driving fans to other team websites.
Mobile social media is where the action is today. Done right, the platform can build your brand’s reputation, enlarge your target audience and convert social followers into customers with whom you engage all year long. Your customers are more tech-savvy than ever. You need to be able to not just meet them on their playing field, you need to be ready to show them the ropes. Harnessing mobile social media is marketing strategy that puts you out in front of fans, followers and customers by keeping your brand aligned with what is sharp, current and everywhere they want to be.