Video is a useful tool for marketing campaigns. But when your video SEO strategy and creative influences conflict, who wins? Nobody.

This is why it’s important to integrate the most valuable aspects of both creative and technical components of SEO. Using video SEO strategy goals, users need to be driven from inception to delivery. Doing so means you will have to not only define your business goals and the appropriate audience, promotional strategy and hosting but creating content that mixes business goals and demographics together.

The point is that video can provide some very real goals for SEO. It’s crucial to know what specific content is needed for the individual goals and what mistakes could be made. It makes sense to learn from companies previous mistakes when converging SEO and video.

Initial problems can start with the video and wind into posting videos. The overall objective is always to bring customers in and steer them toward your site, not popular video sites like YouTube or Vimeo. A great article found on The Daily SEO Blog really breaks down how to focus your video SEO strategy to get more page views and direct customers to products and services. Videos are a surprisingly easy method to converge views into regular customers.

The videos, especially if the creativity is there, can kills many birds with one stone. They can immediately create brand awareness and brand loyalty using their own channels. Don’t invest heavily in YouTube’s ability to promote your company. Instead, take advantage of their advertising opportunities to redirect those viewers back to you.