Tag Archives: brand awareness

Are You Making the Most of Your Social Media Interaction?

Social media interaction accounts for a majority of brand recommendations. Think about it. If you have a positive conversation about a product or service with a company wouldn’t you be more willing to try it. The findings of a recent … Continue reading

Posted in Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , | 1 Comment

Eight Rules to Conquering Twitter

When developing your social media marketing strategy, Twitter can be an invaluable tool. It can effectively enable you to share information about your company and yourself off the clock. There is no need for third-party content or time-management concerns you … Continue reading

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Posted in Social Media Marketing | Tagged , , , , , , , , , , , , , , | 1 Comment

Loyalty Begins When You Engage Customers

Our lives are made easier by common business practices that include automation, but at what cost? At the end of the day, customers still prefer human interaction. A recent article highlights what companies are doing wrong to engage customers and … Continue reading

Posted in Consistent Customer Communications | Tagged , , , , , , , , , , , , , , , , , , , | 7 Comments

Content Marketing Should Focus on Content

The best part of your content marketing plan is obviously content. But you’d be surprised how many business owners neglect the quality of the content they provide to their readers. The right content can attract loyal customers and build retention. … Continue reading

Posted in Content Marketing, Uncategorized | Tagged , , , , , , , , , , , , , , , | 3 Comments

Think Outside the Content Marketing Box

Who would have thought that simply taking care of your current customers would generate new ones? It’s an interesting concept. One that’s been around forever but is clearly masked by all the technology and content marketing campaigns out there. To … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Social Media, Social Media Marketing, Uncategorized, Website | Tagged , , , , , , , , , , , , , , , , , , , | 1 Comment

Are You Breaking the Facebook Posting Rules?

In the quest to reach more of the prospective and current customer base, companies are posting to Facebook. They may include latest product updates, new technology innovations and fun contests that interested parties can join. At the same time, they … Continue reading

Posted in Brand, Consistent Customer Communications, Content Marketing, Creating Links, Marketing Strategy, Nonprofit Marketing, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , | 2 Comments

Content Marketing – It’s Time to Get in the Game

Content marketing is an exciting field, yet it’s one that few people tend to understand. In fact, those who could benefit the most from rich and original content creation and promotion often shy away from it due to time constraints … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, Website | Tagged , , , , , , , , , , , , , , , , , , , , | 5 Comments

Video SEO Strategy and Creative Conflicts for Your Business

Video is a useful tool for marketing campaigns. But when your video SEO strategy and creative influences conflict, who wins? Nobody. This is why it’s important to integrate the most valuable aspects of both creative and technical components of SEO. … Continue reading

Posted in SEO, Video Marketing | Tagged , , , , , , , , , , , , , , | 3 Comments

Content Marketing Trends That May Interest You

There’s no argument that content marketing consumed much of the B2B community this year. The B2B Content Marketing Trends 2012 report was released earlier this week. In it was the answers of nearly 30,000 members of the LinkedIn B2B Technology … Continue reading

Posted in Content Marketing, Mobile Content Marketing, Social Media Marketing, Uncategorized | Tagged , , , , , , , , , , , , , , , | 3 Comments