A White Paper, A Powerful Marketing Tool

White papers — at one time they were technical, dry and frankly rather boring to read. Today, a new trend has emerged. Companies are increasingly using the white paper to function as a more interesting marketing piece. Should you be using this tool in your copywriting efforts to create great content?

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This entry was posted in Consistent Customer Communications, Content Marketing, Copywriting, Mobile Content Marketing, Social Media, Social Media Marketing, Video Marketing, White Paper Marketing and tagged , , , , , , , , , , , , , , , . Bookmark the permalink.

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