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Tag Archives: white paper
A White Paper, A Powerful Marketing Tool
White papers — at one time they were technical, dry and frankly rather boring to read. Today, a new trend has emerged. Companies are increasingly using the white paper to function as a more interesting marketing piece. Should you be … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Copywriting, Mobile Content Marketing, Social Media, Social Media Marketing, Video Marketing, White Paper Marketing
Tagged content, content marketing, content marketing strategy, copywriting, copywriting solutions, engage customers, marketing, marketing strategy, marketing tool, social media, social media tools, Susan J. Campbell Copywriting Solutions, video, video marketing, white paper, white paper marketing
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The Power of the White Paper: Try It as Part of a Focused Content Marketing Strategy
Good news: If you’re producing great marketing content for your organization, you’re already well on your way to a great quality white paper that can increase site traffic across all your content marketing platforms. Get ready to learn about the … Continue reading
Posted in Content Marketing, White Paper Marketing
Tagged blog, content, content marketing, content marketing strategy, customers, email marketing, engage customers, marketing, marketing strategy, pinterest, retweet, social media, social media strategy, social media tools, tweet, website, white paper, white paper marketing
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Should Your Copywriting Efforts Include White Papers?
White papers – at one time they were technical, dry and frankly rather boring to read. Today, a new trend has emerged. Companies are increasingly using the white paper to function as a more interesting marketing piece. Should you be using … Continue reading
White Paper Marketing is Driving Sales
White paper marketing is driving sales in a direction it has never gone before. Because you want to sell your product to buyers, you must make it available to be seen. This means more than just featuring what you have … Continue reading
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