Tag Archives: white paper marketing

A White Paper, A Powerful Marketing Tool

White papers — at one time they were technical, dry and frankly rather boring to read. Today, a new trend has emerged. Companies are increasingly using the white paper to function as a more interesting marketing piece. Should you be … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Copywriting, Mobile Content Marketing, Social Media, Social Media Marketing, Video Marketing, White Paper Marketing | Tagged , , , , , , , , , , , , , , , | Leave a comment

The Power of the White Paper: Try It as Part of a Focused Content Marketing Strategy

Good news:  If you’re producing great marketing content for your organization, you’re already well on your way to a great quality white paper that can increase site traffic across all your content marketing platforms. Get ready to learn about the … Continue reading

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Should Your Copywriting Efforts Include White Papers?

White papers – at one time they were technical, dry and frankly rather boring to read. Today, a new trend has emerged. Companies are increasingly using the white paper to function as a more interesting marketing piece. Should you be using … Continue reading

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White Paper Marketing is Driving Sales

White paper marketing is driving sales in a direction it has never gone before. Because you want to sell your product to buyers, you must make it available to be seen. This means more than just featuring what you have … Continue reading

Posted in White Paper Marketing | Tagged , , , , , , , , , , , | 4 Comments